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This allows IBM’s products to integrate into the existing IT environment of its customers easily. The company has invested heavily in R&D to ensure complete compatibility with different types of clients. Broadly adopted open hybrid cloud platform: Its IBM Cloud services offer scalable and flexible on-demand access to infrastructure resources.These platforms enable it to provide clients with many services to deal with complex AI, machine learning, and data analysis issues. They include Watson Analytics, IBM Global Business Services, and various cloud computing solutions- SoftLayer, Bluemix, Node-RED. Full-stack capabilities that leverage big data and analytics : Its cognitive systems mainly drive IBM’s offerings.Moreover, it holds many patents for products and technologies that remain cutting edge even decades after their invention. This is due to its culture of innovation and research, which drives it to deliver advanced technology solutions to its clients continuously. Trusted innovation and leadership: With over 100 years of experience in the market, IBM has built a first-rate reputation as an employer.IBM’s operating margins have consistently remained over 8 percent for the past ten years. Its profitability is driven by its competitive pricing strategy, operational efficiency, and strategy to redeploy resources. In the quarter ending 30th June 2021, IBM reported revenues amounting to $18.745 billion, representing a 3.43 percent increase year over year. Its global strategy is based on three pillars: continued investment in cloud computing, major data analytics initiatives, and success in growing markets. With these investments, the company envisions itself as an integral part of a new platform that provides high-value business insights to its customers. IBM invests in research activities by gradually transitioning from hardware to the cloud, cognitive computing systems, and analytics solutions.
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In this context, its products and services are designed to scale to support larger transactions and maximize productivity across different fronts at reduced costs. The strategy involves a combination of global expansion, mergers and acquisitions, strategic partnerships, joint ventures, research and development (R&D), customer relationship management (CRM), marketing strategy, and business consulting. It provides technology and services to governments, financial institutions, healthcare, education, retail, and large corporations. IBM’s business model entails the selling of computer hardware, software, and IT infrastructure services. In fact, it competes against several other tech giants such as Amazon, Apple Inc., Oracle Corporation, Google, SAP AG, HP, and Microsoft. Moreover, it holds patents for some of the world’s greatest inventions, such as the automated teller machine (ATM) and the hard drive.Īlthough it enjoys a long history and a vast global presence, IBM does not possess any monopoly status in its markets. It also acquired companies such as PwC Consulting in 2002 and SPSS in 2009. In recent decades, IBM has expanded its business to services and consulting. The company is also a major research organization and one of the world’s largest employers, with approximately 345,900 employees as of 2020. IBM’s main products include servers, workstations, storage systems, middleware, software, and related services. Founded in 1911, it has its headquarters in Armonk, New York, United States, and operates in over 171 countries with offices and laboratories distributed worldwide. International Business Machines or IBM is an American multinational technology and consulting corporation known for its hardware, software, and services. Matterport Competitors Analysis - October 17, 2021.Snowflake Competitors Analysis - October 18, 2021.Southwest Airlines Competitors Analysis - October 18, 2021.